SUCCESS STORIES - HP
World technology leader Hewlett-Packard offers technology, technological services and products, as well as technological solutions to end-users and companies, facilitating their workplace and home lives.
Headquartered in Palo Alto, California, HP increased its presence in the technology industry through its merger with Compaq on May 11th, 2002. HP is currently the global number one in Windows and UNIX servers, corporate data storage systems, imaging and printing solutions, PCs and management software and number three in IT services. HP’s revenue totaled 100.5 billion USD for the four fiscal quarters ending July 31, 2007.
HP Turkey was founded in 1989 with 100% American capital. HP Turkey offers its products and services throughout the country through its many offices and nationwide authorized service centers.
As Turkey’s biggest IT company, HP Turkey is among the top vendors on the government’s tax payment list. In 2003, HP led the corporate tax list and was awarded a certificate by the Istanbul Revenue Department for its contribution to national development.
Actively implementing a “Total Quality” management approach, HP Turkey has achieved the high quality it strives for, with the ISO 9001 Quality Assurance Certificate.
Corporate Structure
HP’s 3 business units continue leadership in these main areas of technology:
• Personal Systems Group offers industry-leader solutions to its customers who use personal and business computers, mobile computing devices, and workstations.
• Imaging and Printing Group leads the industry with its expertise in inkjet, laser and commercial printing, supplies, digital photography and entertainment devices.
• Technology Solutions Group’s range of products includes data storage systems, servers, consulting and integration services, outsourcing, software and training.
As the biggest company in the MEMA (Middle East, Africa, and Mediterranean) region, HP Turkey maintains a consistent growth rate, the number of its employees, turnover, and business potential. In the first half of 2007, HP Turkey exceeded expectations and achieved a 116% growth in all product and service groups. The company’s total revenues reached 378.1 million USD in the aforementioned period.
HP’s market share of the IT market in Turkey, which IDC reports to have reached 4.2 billion USD in 2006, is 13%.
Below is a list of 2007 Q1 market shares for some of HP Turkey’s operations, according to IDC:
• Single-function inkjet printer market: #1 with 72.3% of the market share
• Multifunction inkjet printer market: #1 with 70.6% of the market share
• Color laserjet printer market: #1 with 74% of the market share
• Server market: #1 with 49.8% of the market share
• Desktop market: #1 with 12.9% of the market share
• Notebook market: #1 with 28.7% of the market share
HP Turkey, who employs 300 workers, was the company to initiate the nationwide distribution f branded high-technology products. HP Turkey has created partnerships with approximately 2,000 companies so that IT solutions and services can be offered to meet the needs of smart companies.
Creating technological solutions for all needs, HP provides products and solutions to facilitate the operations of all types of global companies. It spends 4 billion USD annually for R&D and turns out innovative solutions from its labs that offer the highest value to end-users. As well, HP Turkey offers reliable integrated cost-effective and easy-to-use solutions and services to both individuals and companies.
Through its direct partners, HP offers the most comprehensive support and service network and maintains a vast stock of materials and spare parts in Turkey. Thanks to HP, users benefit from easy-to-buy, simple-to-install, easy-to-use solutions and products. Companies can reach HP solutions, services, and expertise anytime, anywhere.
